BAE Systems envisioned FalconWorks as an innovation accelerator: a space to imagine, prototype and deliver advanced technologies for future defence and security needs. More than a sub-brand, FalconWorks represents a shift in mindset: a place where bold ideas take flight.

Our role was to create a visual identity that captured this spirit of invention. Inspired by the physics of flight and the thrill of engineering the impossible, the brand combines technical elegance with a sense of limitless potential. From internal discovery to final artwork, the result is a bold, expressive system built to inspire future-thinking from the inside out.

Developed at Sda London (2023–2024)

Role: Senior designer

Animation: TAG